The following is a selection of my freelance writing work, primarily in the areas of food, foodservice, social media, marketing and editing.
Does Restaurant Catering Have a Future?
Could catering helps restaurants bolster their bottom line? The question may seem counterintuitive since catering, like other areas of foodservice, has been hard-hit by the pandemic. But restaurateurs who have weathered pandemic restrictions and public hesitancy about dining out may be considering whether or not to add a catering operation.Read more in Chef Connexion
Unlocking the Keys to Successful Visual Marketing on Social Media
Photos and video reign supreme in social media today, so you may be excited to jump into this form of marketing. And, how hard could it be to post mouth-watering pictures or an appetizing video of your signature dishes?Read more in Chef Connexion
Is There Enough Diversity and Inclusion for BIPOC in Canada’s Foodservice Industry?
The meaningful participation of Black, Indigenous and People of Colour (BIPOC) goes beyond numbers. It’s also measured by more nuanced matters of inclusion, such as their representation at higher levels in the workplace and the quality of their work experience.Read more in Chef Connexion
10 Tips to Create a Buzz Around National Food Days
Does your restaurant celebrate National Meatball Day (March 9)? Or National Margarita Day (February 22)? Add let’s not forget Eat All Your Veggies Day on June 17. There’s been a proliferation of national food days (not to mention weeks and months) in recent years, with one for just about anything (National Eat What You Want Day, anyone?).Read more in Chef Connexion
Partnering with Influencers to Amplify Your Restaurant’s Brand
Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway their followers to engage with the businesses they promote. But does influencer marketing work for restaurants?Read more in Chef Connexion
Has COVID-19 Killed Sustainable Packaging?
What happens when the sustainable food packaging movement collides with a global pandemic? New evidence shows that use of single-use plastic food packaging increases, while at the same time concern about the environmental impact of plastics remains high.Read more in Chef Connexion
Pandemic Lessons. Don’t Wait for the Next One to Prepare for the Unknowable.
How do foodservice operators plan for the unknowable? While not recommended, surviving a previously unimaginable experience – like the first wave of a pandemic – is one way.Read more in Chef Connexion
11 Tips for Bloggers Editing Their Own Content
Let’s face it: writing is hard work. You may convey fresh ideas using your unique voice, but do you polish your writing until it’s as appealing as the recipes you tested three times and the photos you painstakingly styled? Editing may not be very exciting, but it’s essential. Once you’ve experienced the “big save” — catching that embarrassing blooper before clicking “publish” — you just might approach this necessary chore with more enthusiasm.
Read more on Food Bloggers of Canada